Pink book dating
All of the undergrads saw the same woman wearing the same clothes—but the experimenters randomly changed the color of the thick border that framed the photo, alternating among white, red, blue, and green.Psychologists know some things about color: Blue is the most popular color in the world, black is associated with elegance, wealth, power, and strength, green soothes and calms, and red is the color of love and romance.But while people labor over their personal messages, another critical factor slips by unnoticed.Several years ago, Andrew Elliot, a professor at the University of Rochester, and his colleagues began by asking heterosexual male undergraduates to spend five seconds looking at the photo of a young female stranger, and to rate her attractiveness on a scale ranging from 1 (not at all attractive) to 9 (extremely attractive).In other words, two of every three initial messages are met with silence.
Like the women in Elliot’s study, Gueguen’s female motorists weren’t influenced by the color of the hitchhikers’ T-shirts—they were just as likely to stop when the women wore red as when they wore any of the other colors.
Nicolas Gueguen, a psychologist at the University of Southern Brittany in north-western France, wasn’t satisfied with lab studies alone, so he moved his investigation to the field, to see if these lab results also applied in the real world.* Gueguen hired five brunettes between the ages of 19 and 22 to pose as hitchhikers.